by DamianBoudreaux | Sep 6, 2026 | Relationship Selling
What if your dealer offered you this deal: “I’ll pay you $65 every single time you say hello to someone whether they buy a car or not.” Would you take it? That’s not a hypothetical. It’s math. This is how I completely reframe how salespeople think...
by DamianBoudreaux | Aug 3, 2026 | Sales
Before I ever trained a single salesperson, I sat on the other side of the desk as the customer nobody wanted to help. I had bad credit. A sick child. A mailbox full of collection notices and a refrigerator that had finally given out. I needed a way to make a big...
by DamianBoudreaux | Jul 29, 2026 | Relationships
Carlos installed swimming pools. He had never sold a car in his life, never worked a sales floor, never carried a single dealer-driven lead. And today, he averages 55 cars a month built entirely, from his very first day, on relationships instead of transactions. Most...
by DamianBoudreaux | Jul 23, 2026 | Automotive Industry Managers
Ali Reda didn’t want to attend Damian Boudreaux’s seminar. He went because his manager made him. At the time, Ali was a good salesperson, averaging around 25 to 30 cars a month, solidly above industry average, comfortable. He didn’t see why he needed...
by DamianBoudreaux | Jul 12, 2026 | Ali Reda
There’s a sentence Ali Reda says that, once you understand the context, sounds almost impossible: “I sell Chevy in the hometown of Henry Ford.” Dearborn, Michigan isn’t just any market. It’s the birthplace of the Ford Motor Company, surrounded by...
