The Pool Guy Who Never Waited on a Lead

The Pool Guy Who Never Waited on a Lead

Carlos installed swimming pools. He had never sold a car in his life, never worked a sales floor, never carried a single dealer-driven lead. And today, he averages 55 cars a month built entirely, from his very first day, on relationships instead of transactions. Most...
I Sell Chevy in the Hometown of Henry Ford

I Sell Chevy in the Hometown of Henry Ford

There’s a sentence Ali Reda says that, once you understand the context, sounds almost impossible: “I sell Chevy in the hometown of Henry Ford.” Dearborn, Michigan isn’t just any market. It’s the birthplace of the Ford Motor Company, surrounded by...