by DamianBoudreaux | Jul 12, 2026 | Ali Reda
There’s a sentence Ali Reda says that, once you understand the context, sounds almost impossible: “I sell Chevy in the hometown of Henry Ford.” Dearborn, Michigan isn’t just any market. It’s the birthplace of the Ford Motor Company, surrounded by...
by DamianBoudreaux | Jun 26, 2026 | Automobile Sales
Tony was making snow cones at night in North Carolina – the New Orleans style, syrup over shaved ice – when a general sales manager walked up to the stand and made him an offer that had nothing to do with frozen treats. “You need to come sell...
by DamianBoudreaux | Jun 12, 2026 | Automobile Sales, Uncategorized
If you’ve been in the automotive industry long enough, you’ve probably seen something surprising. A brand-new salesperson joins the dealership. They’ve never sold cars before. They barely understand the process. Yet somehow, they start selling vehicles immediately....
by DamianBoudreaux | May 30, 2026 | Automobile Sales
Walk into almost any dealership and you’ll notice something interesting. Many salespeople sound exactly the same. They use the same scripts. They ask the same questions. They follow the same rehearsed process. Customers notice it too. That’s why so many buyers walk...
by DamianBoudreaux | May 12, 2026 | Automobile Sales
If you’ve spent any time in the automotive industry, you’ve probably been taught the “Road to the Sale.” Maybe it was: an 8-step process a 10-step process a 12-step process Some dealerships even require salespeople to memorize the entire sequence. The problem? Most...
