I Sell Chevy in the Hometown of Henry Ford

I Sell Chevy in the Hometown of Henry Ford

There’s a sentence Ali Reda says that, once you understand the context, sounds almost impossible: “I sell Chevy in the hometown of Henry Ford.” Dearborn, Michigan isn’t just any market. It’s the birthplace of the Ford Motor Company, surrounded by...
What Are We Really Selling?

What Are We Really Selling?

In our last couple of broadcasts of the ‘Real’-ationship Series, we’ve been talking about this guy who came to a seminar. In the car business, the national average is about 8 cars sold per month. That’s the benchmark most dealerships work with—8 cars a month per...
Change Your Life

Change Your Life

Thank you again for joining us in our video series, Advertising for Success. We’re here to give you all the tools we have, to help you achieve the life of your dreams, and to make sure that you know it is possible. You see, there is no glass ceiling. When you believe,...