The Pool Guy Who Never Waited on a Lead

The Pool Guy Who Never Waited on a Lead

Carlos installed swimming pools. He had never sold a car in his life, never worked a sales floor, never carried a single dealer-driven lead. And today, he averages 55 cars a month built entirely, from his very first day, on relationships instead of transactions. Most...
I Sell Chevy in the Hometown of Henry Ford

I Sell Chevy in the Hometown of Henry Ford

There’s a sentence Ali Reda says that, once you understand the context, sounds almost impossible: “I sell Chevy in the hometown of Henry Ford.” Dearborn, Michigan isn’t just any market. It’s the birthplace of the Ford Motor Company, surrounded by...
What Are We Really Selling?

What Are We Really Selling?

In our last couple of broadcasts of the ‘Real’-ationship Series, we’ve been talking about this guy who came to a seminar. In the car business, the national average is about 8 cars sold per month. That’s the benchmark most dealerships work with—8 cars a month per...