by DamianBoudreaux | Oct 16, 2026 | Sales
If you sell 20 cars a month, your next level isn’t 50. It might be 23. Most salespeople set goals that are too big to believe and too far away to feel. Then they miss them and decide goals don’t work. I want you to think smaller and closer. I call it the...
by DamianBoudreaux | Sep 29, 2026 | Sales
Grade yourself from 1 to 10 in the areas of your business listed below. One rule: you can’t use a 7. Before we talk about customers, word tracks or closing, you have to know where you stand right now. You can’t know that if you give yourself a 7 on...
by DamianBoudreaux | Sep 17, 2026 | Sales
Work the service lane! Work the service lane. Work the service lane? It’s been a standard training theme for years in our industry. Have you ever actually stood in a service lane trying to make conversation? Does if feel awkward, uncomfortable, wrong? Do the...
by DamianBoudreaux | Sep 6, 2026 | Relationship Selling
What if your dealer offered you this deal: “I’ll pay you $65 every single time you say hello to someone whether they buy a car or not.” Would you take it? That’s not a hypothetical. It’s math. This is how I completely reframe how salespeople think...
by DamianBoudreaux | Aug 3, 2026 | Sales
Before I ever trained a single salesperson, I sat on the other side of the desk as the customer nobody wanted to help. I had bad credit. A sick child. A mailbox full of collection notices and a refrigerator that had finally given out. I needed a way to make a big...
by DamianBoudreaux | Jul 29, 2026 | Relationships
Carlos installed swimming pools. He had never sold a car in his life, never worked a sales floor, never carried a single dealer-driven lead. And today, he averages 55 cars a month built entirely, from his very first day, on relationships instead of transactions. Most...
by DamianBoudreaux | Jul 23, 2026 | Automotive Industry Managers
Ali Reda didn’t want to attend Damian Boudreaux’s seminar. He went because his manager made him. At the time, Ali was a good salesperson, averaging around 25 to 30 cars a month, solidly above industry average, comfortable. He didn’t see why he needed...
by DamianBoudreaux | Jul 12, 2026 | Ali Reda
There’s a sentence Ali Reda says that, once you understand the context, sounds almost impossible: “I sell Chevy in the hometown of Henry Ford.” Dearborn, Michigan isn’t just any market. It’s the birthplace of the Ford Motor Company, surrounded by...
by DamianBoudreaux | Jun 26, 2026 | Automobile Sales
Tony was making snow cones at night in North Carolina – the New Orleans style, syrup over shaved ice – when a general sales manager walked up to the stand and made him an offer that had nothing to do with frozen treats. “You need to come sell...
by DamianBoudreaux | Jun 12, 2026 | Automobile Sales, Uncategorized
If you’ve been in the automotive industry long enough, you’ve probably seen something surprising. A brand-new salesperson joins the dealership. They’ve never sold cars before. They barely understand the process. Yet somehow, they start selling vehicles immediately....
