Ali Reda didn’t want to attend Damian Boudreaux’s seminar. He went because his manager made him.
At the time, Ali was a good salesperson, averaging around 25 to 30 cars a month, solidly above industry average, comfortable. He didn’t see why he needed to sit through a training he hadn’t asked for, taught by someone he’d never met. His manager disagreed, and signed him up anyway.
Seven years later, Ali Reda sold over 140 cars a month and co-authored a book about exactly how he did it. Since then he has maintained an average of over a 100 cars a month sold.
This story isn’t really about Ali. It’s about the manager who made a decision that changed someone’s entire career without asking permission, without waiting for Ali to want it on his own. That manager looked at a good salesperson and saw someone capable of being a great one, and was willing to spend the money and the seat to find out.
Every dealership has an Ali Reda on the floor right now. Someone solid, dependable, doing fine, who has no idea they’re capable of three or four times their current production, because nobody has ever put them in a room that could show them. Most managers wait for salespeople to ask for development on their own. The best managers don’t wait.
If you’re a manager or a dealer principal reading this, the question worth sitting with is simple: who on your team is currently “fine” who could be exceptional with the right room and the right push? You don’t need their buy-in first. Ali didn’t buy in either. He just showed up because someone above him decided it mattered enough to make him.
I am bringing this training to Grand Rapids on August 24–25. If you have an Ali Reda on your floor right now, the salesperson who is solid and capable of so much more, this is the room that shows them what’s possible. Four weeks to the door. Register now at https://damianboudreaux.com/ata-seminars.