If you want to sell more cars, the worst strategy you can rely on is waiting for the next “Up.”
Yet that’s exactly how most salespeople are taught to run their business.
They sit around the showroom.
They watch the lot.
They wait for someone to walk through the door.
Then they hope that customer buys from them.
But hope is not a strategy.
The truth is, the top producers in the automotive industry don’t wait for opportunities.
They create them.
The Problem with the “Up Bus” Mentality
Most salespeople are taught that success comes from:
- floor ups
- internet leads
- phone ups
- dealership advertising
But there’s a problem with that approach.
You don’t control any of it.
If traffic is slow, your income is slow.
If the dealership runs bad ads, your month suffers.
If another salesperson grabs the customer first, the deal is gone.
That’s not a business.
That’s gambling.
And it’s why so many automotive sales professionals get stuck selling 5–8 cars a month.
Top Salespeople Build a Relationship Business
The most successful people in the car business understand something different.
They are not in the car selling business.
They are in the relationship business.
Instead of waiting for strangers to walk into the showroom, they build a network of people who already know, like, and trust them.
When someone needs a vehicle, they don’t go shopping.
They call you.
That’s the difference between:
An “Up Business”
and
A Relationship Business
An Up business is built on traffic.
A relationship business is built on people.
“The business of our business is people.”
The Secret: Your Relationship Tree
Every person you meet has the potential to become part of your relationship tree.
Think about it.
One happy customer doesn’t just represent one sale.
They represent:
- future vehicles
- service referrals
- friends
- family
- coworkers
- neighbors
One relationship can turn into dozens of opportunities over time.
When you treat people like royalty and stay connected with them, your business begins to grow organically.
Instead of hunting for deals…
Deals start finding you.
How to Start Creating Customers Today
You don’t need fancy marketing or complicated scripts to build a relationship business.
You just need to focus on people.
Here are three simple actions you can start today.
1. Stay Connected with Past Customers
Most salespeople sell a car and disappear.
Top performers stay in touch.
- Send birthday messages
- Check in after service visits
- Congratulate life milestones
- Ask how they’re enjoying their vehicle
Those small touches build trust and trust creates repeat business.
2. Bring Value to Your Network
Relationships grow when you help people.
Introduce customers to businesses in your network.
Promote their businesses.
Connect people who can help each other.
When you help others win, they naturally want to help you too.
3. Talk to More People
At the end of the day, success in the car business still comes down to one thing: People.
The more people you meet and serve, the more vehicles you will sell.
But the key difference is this:
Don’t just talk to people to sell them a car.
Talk to people to build a relationship.
The Real Goal: Customers Who Come Back Forever
Imagine walking into your dealership every day knowing that customers are coming to see you specifically.
Not the dealership.
Not the brand.
You.
That’s what happens when you build a relationship business.
Your calendar fills with:
- repeat customers
- referrals
- friends of customers
- family members
Instead of selling to strangers… You’re helping people who already trust you.
And that’s when selling cars becomes easy and enjoyable.
Want to Sell More Cars Without Working More Hours?
If you’re tired of living month-to-month waiting for the next Up, it’s time to learn a better system.
Inside the 100 Cars Club, you learn how to:
- build a powerful relationship network
- create repeat and referral business
- stop relying on random ups
- dramatically increase monthly sales
This is the same relationship-based approach that helped Ali Reda average over 100 cars a month.
You can learn it too.
Join the 100 Cars Club today and start building your relationship business.