Welcome back to our ‘Real’-ationship Series, where we dive deep into what it means to truly connect with the people around you—not for the sake of sales, but for the sake of building real, lasting relationships.
In the last broadcast, I began to share a story about a guy who came to one of my seminars. He walked in thinking about how to close more deals, but he left with a whole new perspective on what it means to serve his community—and his business has never been the same.
So this guy—let’s call him Ali—decides he’s tired of waiting for leads to come to him. He’s tired of trying to figure out what magic sales technique will make people buy. Instead, he just starts pouring himself into his community. But here’s the key: he’s not trying to sell anything.
He goes to events of family and friends, community gatherings—places he already enjoys. He’s not handing out business cards or pitching his services. He’s just showing up, being present, and being part of the community that he already loves. I invite you to watch this week’s video as we look a little further into this Ali character.
We all have a tribe. For some of us, it’s our family, friends, or neighbors. For others, it’s people who share a common interest or background. Maybe you went to the same school, grew up in the same town, or share a deep connection to a particular church or culture. These are the people who are naturally part of your world, and they’re already primed to trust you because of that connection.
So what did Ali do? He loved his tribe. He didn’t go to these events to pitch or push a product. He went to be with his people. And you know what? Eventually, those people started asking him, “Hey, what do you do for a living?”
Think about how much easier it becomes to connect with people when you’re just being who you are. The pressure to “close the deal” disappears. Your only job is to listen, to show up for the people in your community, and to be ready when the time comes.
You’ll talk to a thousand people, and most of them won’t need what you’re selling—until one of them does. When that moment comes, who are they going to turn to? The slick salesperson they barely know, or the person they already trust?
In this business, you’ll do more for someone else than you’ll ever do for yourself. That’s the heart of relationships. When you stop trying to sell and start genuinely caring for the people in your life, the business will come. People will naturally trust you, and when they need help—whether it’s buying a car, a house, or something else entirely—you’ll be the one they turn to.
The lesson is simple: Love your people. Show up for them, protect them, and be ready when they need you. Watch how your business thrives, not because you’re selling, but because you’re connecting.
In the comments below, let us know if this sounds like a business you’d like to have.