Contrast Selling

Contrast Selling

As we close out our ‘Real’-ationships video series, we discuss contrast selling with Kita and Tara. What exactly is contrast selling? And how can we utilize it in our career as well as our personal lives? In the world of automotive sales, the tools and techniques you...
How to Optimize Sales Opportunities

How to Optimize Sales Opportunities

In today’s fast-paced world of car sales, success doesn’t just come from knowing your product—it comes from knowing your people. As a salesperson, whether you’re a seasoned professional or someone just breaking into the industry, you need to continually ask...
What The Hell Just Happened?

What The Hell Just Happened?

Welcome back, my friends! We’re so happy to have you watching our “Real”-ationship Series. Getting you up to speed: I’ve been sharing an eye-opening experience from my career that taught me an invaluable lesson about the power of relationships and mindset in sales. It...