Hey, managers! In today’s competitive car dealership environment, success is no longer just about inventory or pricing—it’s about creating an atmosphere where both your customers and your sales team feel valued, energized, and connected. If you’re looking to boost sales and increase productivity, it all starts with the energy on the showroom floor.
I invite you to watch this week’s video to learn more about creating a salesroom with some serious buzz!
So, what simple steps can you start taking today to increase sales and energize your showroom floor?
Create an Environment of Connection
Your sales team is no different from your customers in one important way: they want to connect. They want to feel like they’re part of something meaningful, something bigger than just the next sale. When a salesperson walks into the dealership, they don’t want to feel like they’re just punching a clock—they want to feel like they belong.
If you’re running a dealership, it’s essential to recognize this need for connection. If your salespeople feel disconnected, isolated, or like they don’t fit in, that feeling is going to spill over into their interactions with customers. And that’s where your sales start to suffer. When people feel valued, included, and motivated, they bring that positive energy into their work. And that energy is contagious.
Greet Your Salespeople Like You Greet Customers
Just as you expect your salespeople to greet customers with enthusiasm and warmth, you should be greeting your team with the same energy. After all, the energy you bring to your dealership sets the tone for the entire team. If you’re excited to be there and engaged with your people, they’ll be excited to engage with customers.
This simple shift in approach can dramatically change the atmosphere on the showroom floor. When salespeople feel appreciated and acknowledged, they’re more likely to go the extra mile for customers. It’s a chain reaction: your team’s morale improves, their interactions with customers improve, and ultimately, your sales increase.
The Marketplace Won’t Move the Needle—You Will
Of course, you don’t have to do any of this. You can wait and hope that the market shifts in your favor. But let’s be honest—hoping isn’t a strategy. For things to change in your dealership, you have to change. If you’re waiting for the market to give you a boost, you’re leaving your success up to chance. But if you proactively change the energy on your showroom floor, you take control of your dealership’s destiny.
Sales don’t happen in a vacuum. They’re the result of interactions, relationships, and trust. If the energy in your showroom is low, disjointed, or negative, it’s going to be reflected in your sales numbers. But if the energy is positive, connected, and aligned, you’ll see a marked difference in both your sales figures and the day-to-day atmosphere at the dealership.
Change the Energy, Change Your Sales
By focusing on the energy and culture inside your dealership, you’re not just making the showroom a more enjoyable place to work—you’re setting the stage for increased productivity and sales. When your team is excited and motivated, their activities naturally increase. They’ll put in more effort, follow up with more leads, and close more deals simply because they feel more connected to their work.
Additionally, when the energy is high, learning opportunities increase. People are more open to trying new approaches, learning new techniques, and improving their skills when they feel supported and engaged. When your salespeople are eager to grow, your dealership grows with them.
Take Action to Energize the Showroom Floor
So, how do you change the energy on the showroom floor? Start small. Greet your team with the same warmth and enthusiasm you expect them to show customers. Foster an environment where everyone feels like they belong and are part of a bigger mission. Celebrate wins, acknowledge efforts, and most importantly, create a culture where connection and energy drive success.
Remember: boosting sales and productivity isn’t just about pushing harder; it’s about creating the right environment. When you change the energy of the showroom floor, your sales will increase, your team’s activities will increase, and your overall dealership performance will soar. How will you begin to shift the energy in your store? Tell us in the comments below.