What Are We Really Selling?

What Are We Really Selling?

In our last couple of broadcasts of the ‘Real’-ationship Series, we’ve been talking about this guy who came to a seminar. In the car business, the national average is about 8 cars sold per month. That’s the benchmark most dealerships work with—8 cars a month per...
How to Optimize Sales Opportunities

How to Optimize Sales Opportunities

In today’s fast-paced world of car sales, success doesn’t just come from knowing your product—it comes from knowing your people. As a salesperson, whether you’re a seasoned professional or someone just breaking into the industry, you need to continually ask...
The Beginning of the GOAT

The Beginning of the GOAT

Thank you again for joining us in the “Real”-ationship Series. Let’s get right to it! In 2010, as we emerged from the financial crisis, the car dealership world was in turmoil. Dealerships were closing, and the industry was struggling to find its footing. It was...