We’re back with another video in our “Real”-ationship Series!

We want you to focus on your community first, and let the referrals and repeats follow. We want to help you create a business where you only take care of people who already like you, trust you, and believe in you! 

It is possible, but not in the way that the industry has taught us. We have to shift the mindset to community. We have to make sure that every person we meet – in or out of the office – knows how wonderful we truly are. To do that, you’ll just need to be yourself wherever you go.

There are parts of this business that may feel like you have to go around your heart to do them. If that doesn’t feel right to you, you have some options. You could quit. It’s not my recommendation, but this does seem to be a default for most people. Or you could tweak your process, and make it work for you. What if the way you did business was aligned with your values? What if your business only came from friends, family, and referrals? What if it really worked for you?

It can feel that way, I promise. The first step: Carry that electric energy you have into every interaction, and create a world of people who just want to be around you. I invite you to watch this week’s video, and then walk into your next interaction ready to show the truest you.

Community is all around us. It starts in your own backyard and its reach is long. Communicate with the world just by being in it. It’s really that easy. Start with the places you already frequent, and branch out from there. Listed below are some great places to grow your network.

  • Community Centers

Volunteer, play basketball, be a tutor, or a big brother or sister. Just be a part of it all!

  • Local Sporting Events

Help out with fundraising, pass out sports drinks, donate to uniforms and gear. Cheer them on!

  • Charity Events

Find something you care about, and just show up! It means so much to people when you believe in their cause.

  • Life Events (Weddings, Baby Showers, Funerals, Graduations, etc.)

Showing up to these life events is a tribute to these people, to their meaning, their accomplishments, to their happiness, and their grief. Showing up for them here is where it really counts.

Oh, right! And don’t forget about all the other places you go – your dry cleaners, gas station, your kid’s school/s, their plays, your religious community, or even where you pick up your coffee in the morning. Everywhere that you already go, be there. Make sure you’re involved in OUR community too. Follow me so you don’t miss a thing!

Anything that you have a connection to, be involved! There are no limits. Become a member of anything that excites you! What are you doing to connect in your community? What are you doing to stay connected to the network you’ve already built? Tell us in the comments below!