Now that You've Got their Attention, it's Time to Talk About the Problem...

​With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.

“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”

By choosing us you’ll get the following benefits:

First Benefit Title

Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.

Second Benefit Title

This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.

Thrid Benefit Title

When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.

"A testimonial like this can really boost sales..."

"Adding testimonials for social proof is usually a good way to increase conversions. This is still early on in the page, so we're just adding one short (but powerful) testimonial before moving on to some more sales material."

- John Doe (Software Architect)

This Text Section is an Element You Can Repeat Several Times on Your Sales Page

"Another example of a quote used to highlight some text."

What Our Product Does for You:

"Let's reinforce all those features with another testimonials section."

"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."

- John Doe (Software Architect)

"Elements for the Perfect Testimonial"

"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."

- Irene Jacobs (It Consultant)

"Here's a Template for a Testimonial With No Image..."

"You can use this testimonial example if you don't have an image of the testimonial author. Whenever possible, it's recommended that you get an image to show along with the testimonial, though. It goes a long way to adding more credibility."

- Steve Jacobs (Company CEO)

What You’ll Get...

The purpose of this section is to make the product you're offering as tangible as possible:

"Show Me Exactly What I'll Get & I'll Be More Likely to Buy It."

Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.


Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.

Get Instant Access to Our Product!

Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to [product name]!

"More Testimonials!"

"Once again, we're moving to testimonials, to add proof and appease your visitor's worries about making a purchase. As you can see, testimonials are used generously on this page, so the more you can get, the better."

- John Doe (Software Architect)

"Proin gravida nibh vel velit auctor lorem quis bibendum..."

"This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum.nec sagittis sem nibh id elit (Duis sed odio sit amet nibh vulputate)."

- Irene Jacobs (It Consultant)

"Aenean sollicitudin, lorem quis nibh id elit."

"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat.

Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris."

- Steve Jacobs (Company CEO)

Another Text Section: This One is for Addressing Objections or Adding Urgency

You've already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing the drawbacks for NOT using your product.

Summary of What You’ll Get...

  • Another "What You Get" Section
  • This List Can be a Mix
  • Of Features/Benefits
  • And Parts of Your Product

All these now for just:

The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.

Get Instant Acces to Our Product!

This section is a repetition of the "buy now" section from above. Feel free to use the exact same call to action again.

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"In this quoted text, you can make a personal promise or personal guarantee, to give more weight to the guarantee statement above."